10 LIFE UNIVERSITY 2040 STRATEGIC PLAN Enrollment at Life University faces challenges such as competition from other healthcare programs and chiropractic institutions, financial constraints for prospective students and a limited awareness of chiropractic as a career choice. Additionally, the drive to increase the College of Graduate and Undergraduate Studies enrollment also raises the stakes. Overcoming these challenges involves targeted marketing efforts based on a focused strategy, and educational outreach to enhance the appeal and accessibility of Life University as destination for quality education. Text Campaign (Mainstay) Enrollment initiated a texting campaign communication plan in July 2023, sending reminders to applicants at each stage of their application process. A welcome text introduces Buddy, our AI bot, addressing common questions. Text messages cover various topics, including missing documents, upcoming events, financial aid and orientation. Partnership With Lead Generation Vendors (Encora ACT) Enrollment established a partnership with a lead-generating vendor to boost the number of inquiries in our admission funnel. The most successful lead generation company to date has been Encoura (ACT), yielding over 4,000 leads for the 2024 and 2025 school years. Encoura's intentional breakdown has proven effective, enabling Life University to identify students interested in the Doctor of Chirorpactic professional degree program, eligible Cobb County students for the scholarship program and those keen on continuing their college education online. Common App Membership Enrollment integrated with the Common App in November 2023. Since then, Life University has processed 19 Summer applications and 221 Fall applications through this application-generating service. The Common App enables students to apply to Life U seamlessly. This strategic move expands our profile and outreach beyond our current travel territory. Campus Visit Experience Improvement (Echo Delta Consulting) The Events and Tours division of Enrollment Department has enhanced the campus visit experience based on recommendations from Echo Delta Consulting. Recent improvements include relocating the tour's starting point to the Enrollment conference room, redesigning the tour route, implementing automated registration and introducing text confirmations. Additionally, parking has been shifted to the main lot, and bus and golf cart services have been incorporated for the convenience of our guests. Territory Management/Strategic Recruitment Enrollment has transitioned from a programmatic model to a regional territory model for both undergraduate and graduate recruiting. Admissions counselors now oversees territories that span across all states, similar to the chiropractic team's approach. This restructuring aims to broaden recruitment outreach and enhance the ability to track the geographical origin of our students. Participation In International Recruitment Fairs Enrollment has undertaken international travel, visiting Ottawa and Toronto; India (Bangalore, Jaipur, Hyderabad, Delhi); and Kyrgyzstan (Bishkek, Osh). These visits resulted in the generation of 520 leads and 35 counselor contacts, spanning ninth through 12th-grade students. Articulation Agreements Enrollment has revisited articulation agreements in collaboration with Life University Associate Dean for Academic Engagement Dr. Michael Smith. During their travels, admission counselors have identified potential articulation agreement partners and shared the contacts with Dr. Smith. Dr. Smith is actively reaching out to these partners, initiating the process of establishing new agreements. Instant Decision Enrollment has implemented a streamlined process enabling the Undergraduate Team to visit high schools, college fairs or other events and offer on-the-spot admission to prospective students. With the provision of unofficial transcripts, the team can conduct immediate evaluations. If students meet the admission criteria, they receive their acceptance during the event. Acceptance Box Accepted students now receive a personalized acceptance box comprising their acceptance letter, a Life University banner, a Life U magnet, luggage tags and Life U socks. All initiatives have been implemented and will continue to be built upon. Strategic Enrollment Management Plan D O M A I N 3 Provide World-Class Academics Consistent With Life U’s Vision Phase I Achievements n Generate and execute Academic Master Plan n Design and implement mastery D.C. curriculum n Develop a state-of-the-art clinic system n Expand undergraduate program offerings n Create robust online programs n Expand graduate program offerings n Raise academic standards
