ADVERTORIAL William C. Boughman, CPS, CRL, CFL, CFDI Danny J. Bourgeois, CRL Steven D. Brown, CRL Stephen L. Brown Tony R. Cagle, CRL Dennis R. Caren, RL Matthew K. Carr, CRL Rodney R. Coffman, RL Volley E. Collins, RL Rob P. Davies, RL David A. Firestone, CML Ralph J. Forrest-Ball, CML, CAL, CAI David P. Foy, CML, CPS Susan L. Friesen, RL Shouichi Fujiwara, CRL Joseph M. Galano, RL Ian T. Greene, AFDI Wayne A. Hairfield, RL Kerry J. Hansen, RL Donald R. Hart, RL David A. Heifetz, RL John L. Heyman, RL Randall L. Hill, RL On Shun A. Hui, RL William F. Keeling, RL Bahram Khorram, RL Nobuhisa Koishi, RL Ko Pui Kwan Joey B. LaFleur, CRL Sam K. Landers, RL Robert D. Mantooth, RL Michael R. Moriarty, CRL, CAL Steve Muser, RL Jay J. Musselman, RL Kazuo Nishino, CRL David M. Nolan, RL Joe A. Nyenbrink, RL Michio Ohta John L. Perla, RL Todd A. Phillips, CPL Richard J. Podgorski, RL Bradley J. Polega, CRL 24 Larry A. Polmateer, RL Robert L. Pulley, CPL, CAL James P. Radack, RL Martin Rankin, RL Donald J. Reid Paul S. Reska, RL H Scott Sander, ARL Phil Sandoval Richard A. Savacool, RL Irving M. Smoot, ARL Paul J. Springsteen, RL Tim A. Sterr, RL Tadashige Tani, CRL Martha (Faye) Terry, CRL Gary G. Timchak, CRL, CPS, LSFDI Ronald E. Weaver, CRL John R. Whitmarsh, CML, CPS James E. Williams Jerome C. Wilson, RL Bradley A. Wolf Robert H. Wright, CRL, CFDI Hiroshi Yamaguchi, RL 20-Year Anniversary Leonard T. Adams, RL Andrew M. Betschman, RL John P. Blacie, RL Heidi Bleich, RL Michael Burrows, RL James Carbonneau, RL Charles W. Copeland, RL Jonathan E. Costa, CFL Robert R. Cullum, AHC, CML, CFDI, CFL Dale J. Dugstad, CRL Mark Elliott, RL Michael R. Fischbach, RL Edward S. Fluke James W. Frazier, RL Kelly Garrett, RL Stephen S. Gray KEYNOTES JULY/AUGUST 2022 Rob Greathouse, CRL Anne M. Gruber Roger Hamilton, RL Dale Hayes, RL Stacy J. Heath Willis D. Hecht, RL Philip A. Hollingsworth, CRL, AFDI Richard C. Hopkins, RL Richard Horlings, RL John A. Hughes, RL Stanley B. Johnson, RL Scott Kinhackl, RL Mark Lacoste, CRL Anthony Large, CRL, CFDI Francis LeCuyer, RL Edward C. LeRiche, RL Don Loehr, RL Jerome D. Luke, RL James M. Majeski, RL Michael E. McGrew, CRL Donald C. McInnes John V. Miller, RL Rick L. Miller, RL Thomas N. Oberlin, RL Allen Odom, RL Richard O’Donnell, RL Jeffrey K. Owens, RL Brian Pante Glen Peifer, RL Dennis Pereira, CRL Antonio L. Polerecky, RL Robert Rita, RL Gary Scanlon, CRL, CPS Jack W. Seifer, RL Christopher S. Seim, CRL Jeff A. Simmons, RL Britta Singer, CRL Chris A. Strauss, CRL, AFDI Joseph F. Sykes, RL Susumu Takahashi, RL Brian G. VanDenburgh, CRL, CMAL, CAI, CFL AUTOMOTIVE LOCKSMITHING BROUGHT TO YOU BY Security (and Profits) in Numbers have just one set of keys for their vehicle. That’s a $3.4 billion untapped market. What happened to the other set? Lost, broken, washed. And whether these driv- ers know it or not, they are one mishap away from having a very bad day. There’s reason to believe that they are A aware of the precarious nature of their key-challenged state and would eagerly get a second set if they knew of an al- ternative to the wait and expense of the dealership. What an opportunity this is for the traditional locksmith and vehicle repair shops with authorized technicians — especially with the advent of new solu- tions such as the Autel MaxiIM KM100 that consists of a key generating and im- mobilizer programming tablet and two IKEYs. The IKEY is a universal program- mable smart key compatible with more than 700 vehicles. ccording to recent statistics, 50% of pas- senger vehicle drivers (some 108 million are registered in the U.S.)