John P. Casey Jr., RL Mark E. Casey John D. Caswell, CPL John E. Cawby, RL Ric Conner, CML Brian D. Costley, CML, CMST William A. Dalton, CPL Nathan M. Deets, CRL, CPS Gary F. DeSantis Chris M. Dilley, CRL Sheryl R. Dusek, CRL Mark W. Evans, CML Gregory P. Fasse, CRL Patrick A. Filholm Phillip R. Forbes Ralph J. Forrest-Ball, CML, CAL, Diane M. Foto, CRL Patrick J. Fowler, CRL William L. Fox II James W. Frazier, RL Edward L. Gardiner, CML Patrick M. Gatward, CRL Tom Gillingham Jr., CML, Veronica L. Goff, CRL Paul H. Gonzales, CPL Michael P. Habinck, RL Yoshitomo Harada Harold L. Hardy, CRL Linus K. Harrold, CML Gerald R. Hiebert, CPL Carl R. Hinson, CRL Anthony L. Hoffman, CRL Todd Hogan, CRL, CAL Robert W. Hromadko, RL P. Kevin Hunton, CML Randall M. Ingersoll, CPL Frank L. Judd, CPL Brad Kistler, RL Larry R. Klein Friedrich Koertner, RL Eric W. Krause, RL Keith E. Lacy Brian K. Lamb, CPS Fletcher E. Landesman, RL Robert J. Lawrence, CML Andrew G. Lechtenberg John H. Linn, ARL Jim Lornklang, RL Herbert A. Martin, CML Mickey J. Martines Raymond L. Mason Kent M. McFarland, CRL Christopher L. Melton, CPL Jan S. Merson Jerry L. Miller Timothy J. Moore Jr., RL Manuel A. Natal, CRL, CMAL James L. Ness, RL Michael F. Perkins, RL Kent D. Piesbergen, CRL Larry L. Puckett Juan F. Pujol, RL Ahmed M. Raslan, RL Nicholas Reimer, RL Guy T. Robinson, CPL Jeremy B. Rodocker, CPS, CML George M. Rodriguez John H. Sawyer, CRL Donald G. Sharp, CML CPS Timothy R. Shaw, CML Gordon L. Slocum, CRL Robert D. Smith Kenneth C. Steiner Jr., CML Thomas F. Stern Michael B. Stilwell, CRL Jim L. Sullivan, RL Louis R. Tascott, CPL Dwayne A. Thompson William Timmann, CML James D. Turner Jr., CML, Nam Dong Un Tommy J. Warren, CML, CPS Gerald W. Weldin, CRL Mark B. Whitlow, CRL Stephen L. Wilson, CML Steven J. Youngblood, CPL ADVERTORIAL BROUGHT TO YOU BY AUTOMOTIVE LOCKSMITHING Safety (and Profits) in Numbers T here’s an untapped market in automotive key replacement, and that market is huge — an estimated $3.4 billion. According to a recent webinar, that market is the 50% of passenger vehicle drivers (some 108 million are registered in the U.S.) that have just one set of keys for their vehicle. What happened to the other set? Lost, broken, washed, never received. And whether these drivers know it or not, they are one mishap away from having a very bad day. There’s reason to believe that these drivers are aware of the precarious na- ture of their key-challenged state and would eagerly get a second set if they knew either where to get one — or knew of an alternative to the wait and expense of the dealership. What an opportuni- ty this is for the traditional locksmith and vehicle repair shops with NASTF- certified Vehicle Security Professionals (VSPs). With the Autel MaxiIM IKEY, the VSP can create a new, multi-functional replacement smart key for a vast num- ber of vehicle brands, including Hon- da, Nissan, General Motors, Chrysler and specific BMW, Audi/VW and Volvo vehicles. 28 KEYNOTES JULY/AUGUST 2023 WWW.ALOA.ORG