aloa.org December 2025 Keynotes 51 our industry almost seem insurmountable. These developments would seem to suggest that everything is broken and the locksmith security industry is a dying field. In my opinion, that’s true. Yes, the industry that has served for generations is slowly fading away. But it doesn’t have to be! This begs the bigger question, “How are we reinventing ourselves or our business every day?” We all need change in our lives from time to time to shake things up to approach our work and careers with a refreshed enthusiasm. When was the last time we truly looked at our business with a fresh set of eyes, evaluated what we are doing well and what needs fixing? Are we using the resources that the manufacturers and distributors have at their disposal? Are we looking at our wins and thinking, “How can we duplicate that success with another customer? Are we just counting the months to retire- ment instead of implementing that new technology? When the new hire comes to us with questions, are we willing to teach our experience, or do we hold on to our years of knowledge?” How each of us answers these questions will not only set our business and individual growth on the path to success but will raise the industry that has, for so long, set the benchmark for change and innovation. Evolution Is Guaranteed — Keep On Top of New Technologies Jennifer Richards, CRL, CMAL, CAI Owner, Keever’s Key & Repair Service T HE AUTOMOTIVE SECTOR OF LOCKSMITHING HAS been continuously evolving throughout the decades. It always has and will continue to do so. Today’s auto- motive locksmith must be a locksmith as well as a mechanic, be adept with computers and technology, and understand automotive modules and security systems. As “new” technology becomes commonplace, automotive manufacturers are continuing to try to keep access to a vehicle’s security system tightly controlled. What used to require an expensive programmer to pull PIN codes and program keys can now be done DIY on some models by the owner. It can be done by ordering a key and programming dongle online for less than $100 and, in some instances, the mechanical key may or may not even be needed. So where is the automotive market headed? And what does that mean for the automotive locksmith? Going forward, programming modern vehicles will likely involve either OEM software or more manual methods like soldering and EEPROM. Research and development teams for the leading programming equipment manufacturers may, will and have developed workarounds for aftermarket pro- gramming. Realistically, though, that takes time and money. And as soon as they figure it out, so will the overseas markets, and we will continue to see more $100 programming DIY options. Automakers now have the capability to update a vehi- cle’s security software remotely via Wi-Fi, removing the need for the vehicle to be physically present. Additionally, they’re implementing ignition lockouts that are triggered when a vehicle is accessed without a programmed remote, activating the alarm. On some systems, the alarm must be turned off before any programming can be done. Even more complicated, some will require module replacement in the event a car is opened without the existing key. This will typically require OE software to program the new module. These can be problematic for us, but it also deters those who are not fully equipped or willing to service those systems. As these vehicles have so many systems that work together, we are seeing the need for us as locksmiths to program replaced modules that work with the immobilizer system. These can include ABS modules, TPMS modules, fuse boxes, etc., along with the more common ECUs, BCMs and instrument clusters. What’s the path forward? Do we try to compete with Ama- zon, Ace Hardware, AutoZone and kiosks? Or do we focus on making sure we can program whatever comes next? What sets automotive locksmithing apart is its dynamic nature; we are constantly adapting to new challenges, and the commitment to supporting fellow ’smiths in the field. Education is abun- dant and necessary to stay relevant today and in tomorrow’s automotive security world.