On behalf of the Alpharetta Convention and Visitors Bureau, I invite you to explore our vibrant city, where visitors from around the world come to experience what locals enjoy every day. Spend a weekend—or a week—in one of our 30+ modern, affordable hotels, and you’ll quickly see why Southern Living Magazine® named Alpharetta one of the South’s Best Cities on the Rise in 2024. Whether you’re planning a family road trip, a girls’ getaway, a romantic retreat, or extending a business trip for some extra fun, Alpharetta has something for everyone! Outdoor enthusiasts will love our award-winning parks, scenic hiking and biking trails, serene arboretums, and fitness experiences. Shopaholics can explore 250+ stores within a five-mile radius, featuring everything from charming boutiques and luxury brands to iconic retail favorites. And when it comes to dining, 200+ locally owned and chef-driven restaurants offer flavors to satisfy every craving. Experience Alpharetta Music City, where live music takes center stage all year long. Catch nationally acclaimed artists at the 12,000-seat Ameris Bank Amphitheatre or enjoy an intimate evening of jazz at The Velvet Note. Tap your toes to folk, country, and blues at Matilda’s Under the Pines, groove at Avalon Nights Live on Friday evenings, and take in the storytelling magic of the Home by Dark Concert Series. Don’t miss the Alpharetta Rotary Concerts on the Green, the Eclectic Lawn Concert Series at the Alpharetta Arts Center, and local talent showcased at restaurants and venues citywide through the Alpharetta Music Match program. No matter the genre, Alpharetta Music City delivers unforgettable live music experiences around every corner. Adventure awaits at Adventure Air Sports, Immersive Gamebox, Main Event, Topgolf, Dave & Buster’s, Fairway Social, Helium Comedy Club, the Motorcycle Safety Foundation, and Roaring Social—offering something for every type of thrill-seeker. On weekends, explore local farmers markets, festivals, and art events that bring the city to life. Stroll through Alpharetta’s charming downtown district, where unique shops, restaurants, and attractions create a lively and welcoming atmosphere. Visit awesomealpharetta.com to plan your adventure and sign up for our e-newsletter for the latest updates. When you arrive, stop by the Alpharetta Welcome Center for insider tips on must-see spots. Welcome to Awesome Alpharetta, where you’ll find endless fun, beautiful weather, impeccable service, and upscale southern hospitality. Sincerely, Janet Rodgers, President and CEO Alpharetta Convention & Visitors Bureau
