Arboriculture & Urban Forestry 39(6): November 2013 ties; a management by unit approach could acknowledge this pos- sibility, and perhaps serve to correct disparate canopy distribution. At the parcel scale, homeowners have varied motives and commitment concerning tree planting and management. Know- ing about general patterns of attitudes and behavior can help urban forest managers to reach specific audiences, similar to methods of marketing segmentation (Wedel and Kamakura 2000). bined with targeted planting support for adjacent home- owners Programs of could lead public planting to visible ‘hot along streets, com- spots’ of canopy development that boost residential canopy rates, attract broader public support, and improve the sustainability of urban forests. Acknowledgments. Funding for this research was provided by the City of Seattle, Office of Sustainability and Environment; the Garden Club of America; Ivar’s Seafood Restaurants; and the USDA Forest Service, Urban and Community Forestry Program. The authors appreciate the contributions of Drs. Gordon Bradley and Anne Bostrom (University of Washington) to this research. LITERATURE CITED Anders, S., T. Day, and C.A. Kuduk. 2010. Hey, your tree is shading my solar panels: California’s Solar Shade Control Act. Journal of Sustainable Real Estate 2:361–381. Baker, R.L. 2010. My tree versus your solar collector or your well versus my septic system? Exploring responses to beneficial but conflicting neighboring uses of land. Boston College Environmental Affairs Law Review 37(1):Article 2. Barringer, F. April 7, 2008a. Trees block solar panels, and a feud ends in court. The New York Times. Barringer, F. July 23, 2008b. In California neighbors’ dispute, officials find it’s time to speak for the trees. 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