304 de Guzman et al.: Residential Street Tree Stewardship Using Community-Based Social Marketing the City of Los Angeles City Plants collaborative and those funded through CAL FIRE Greenhouse Gas Reduction Funds, as well as other efforts in the region and beyond, should be considered as opportunities to advance, refine, and improve upon the approaches presented in this study. Acknowledgments. The project team would like to thank The Boe- ing Company and Los Angeles Center for Urban Natural Resources Sustainability for their generous funding, as well as the City of Hun- tington Park for its collaborative spirit and its commitment to the urban forest, with special thanks to Christina Dixon (analyst) and Mario Lopez (public works supervisor). Subject area input was provided by Yujuan Chen and editing by Daniel Berger, both with TreePeople. This project was a collaboration of multiple partners, including: TreePeople: Cristina Basurto, Regional Manager, TreePeople; Edith de Guzman, Director of Research, TreePeople; Rachel Malar- ich, formerly Director of Forestry, TreePeople; currently Environ- mental Services Manager, Koreatown Youth and Community Center. Action Research: Dani Ballard, Research Associate; Dr. Sharon Danoff-Burg, Market Research Analyst; Lori Large, Director of Research Operations Action Research; Jennifer Tabanico, President. California State University, Northridge: Dr. Kimberly Kirner and the 2015-16 Environmental Justice and Health (Anthropology 432) class team. Project interns and volunteers: Jesse Brown, Roberto Leon, Miguel Vargas, Cesar Hernandez, Nelly Perez, Andrea Calderon, Yuliza Navarra, Crystal Basurto, Ruben Basurto, Samuel Basurto, Gabriel Campos, Gracie Cardona, Carlos Torres, Samantha Aguilar, Camilia Torres, Angel de Santiago, Victor Zepeda, Jose Morales, Itzel Martinez, Melissa Lizaola, Bonny Sanchez, Jose Escobar, Miryam de Santiago, Cesar Ceron, Aldhair Vazquez, Virginia Zatarain, Aimee Guerra, Ivon de Luna, Iveth Leon, Valery Perez, Elvis Ramirez, David Rodriguez. LITERATURE CITED Basurto, C. TreePeople Regional Manager of Southeast Los Angeles, and Huntington Park resident. 13 May 2015. Personal interview with Jesse Brown, TreePeople CBSM Intern. City of Los Angeles Bureau of Street Services. 2015. State of the Street Trees Report. Los Angeles, California, U.S. Dilley, J., and K.L. Wolf. 2013. Homeowner interactions with resi- dential trees in urban areas. Arboriculture & Urban Forestry 39(6):267–277. Gorman, J. 2004. Residents’ Opinions on the Value of Street Trees Depending on Tree Allocation. Journal of Arboriculture 30(1):36–43. Jack-Scott, E., M. Piana, B. Troxel, C. Murphy-Dunning, and M.S. Ashton. 2013. Stewardship success: How community group dynamics affect urban street tree survival and growth. Arbori- culture & Urban Forestry 39(4):189–196 Johnston, M. 1996. A brief history of urban forestry in the United States. Arboricultural Journal 20:257–278. Kennedy, A.L. 2010. Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Journal Sus- tainability 2(4):1138–1160. Lee, S.J., T. Longcore, C. Rich, and J.P. Wilson. 2017. Increased home size and hardscape decreases urban forest cover in Los Angeles County’s single-family residential neighborhoods. Urban Forestry & Urban Greening 24:222–235. Levinsson, A., A.M. Fransson, and T. Emilsson. 2017. Investigat- ing the relationship between various measuring methods for determination of establishment success of urban trees. Urban Forestry & Urban Greening 28:21–27. Lipkis, A., and K. Lipkis. 1990. The Simple Act of Planting a Tree: A Citizen Forester’s Guide to Healing Your Neighborhood, Your City, and Your World. JP Tarcher, New York, New York, U.S. Lohr, V.I., C.H. Pearson-Mims, J. Tarnai, and D. Dillman. 2004. How urban residents rate and rank the benefits and problems associ- ated with trees in cities. Journal of Arboriculture 30(1):28–35. Los Angeles Times. 2017a. Neighborhoods: Population Density, Huntington Park. Accessed 17 April 2017. Los Angeles Times. 2017b. Neighborhoods: Latino Rankings. Accessed 17 April 2017. Los Angeles Times. 2017c. Neighborhoods: Median Age. Accessed 17 April 2017. Los Angeles Times. 2017d. Neighborhoods: Household Size. Ac- cessed 17 April 2017. Lu, J.W.T., E.S. Svendsen, L.K. Campbell, J. Greenfeld, J. Braden, K.L. King, and N. Falxa-Raymond. 2010. Biological, social, and urban design factors affecting young street tree mortality in New York City. Cities and the Environment 3(1):article 5. McKenzie-Mohr, D. 2011. Fostering Sustainable Behavior. New Society Publishers, Gabriola Island, British Columbia, Canada. McKenzie-Mohr, D., N. Lee, P.W. Schultz, and P. Kotler. 2011. Social Marketing to Protect the Environment: What Works. Sage Pub- lishers, Thousand Oaks, California, U.S. McPherson E., J.R. Simpson, Q. Xiao, and C. Wu. 2008. Los An- geles 1-Million Tree Canopy Cover Assessment. USDA Forest Service, Davis, California, U.S. Moskell, C., and S.B. Allred. 2013. Integrating human and natural systems in community psychology: An ecological model of stewardship behavior. American Journal of Community Psychology 51(1):1–14. Office of Environmental Health Hazard Assessment (OEHHA). 2017. CalEnviroScreen 3.0. Accessed 02 September 2017. Pincetl, S. 2010. Implementing municipal tree planting: Los An- geles million-tree initiative. Environmental Management 45(2):227–38. Roman, A., J.J. Battles, and J.R. McBride. 2014. Determinants of es- tablishment survival for residential trees in Sacramento County, CA. Landscape and Urban Planning 129:22–31. Schultz, P.W., and J. Tabanico. 2008. Community-based social mar- keting and behavior change. pp. 133–157. In: A. Cabaniss (Ed.). Handbook on Household Hazardous Waste. Government Insti- tutes Press, Lanham, Maryland, U.S. Schwarz, K., M. Fragkias, C.G. Boone, W. Zhou, M. McHale, J.M. Grove, and J. O’Neil-Dunne, et al. 2015. Trees grow on money: Urban tree canopy cover and environmental justice. PLoS ONE 10(4):1–17. ©2018 International Society of Arboriculture
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