Marketing Plan Bubba’s Mo Bedda Locksmith and Security LLC Executive Summary Company Bubba’s is a Florida LLC formed on January 12, 2019, by John Doe (entrepreneur extraordinaire and visionary) who is the president, secretary, ruler for life… and 100% shareholder. Industry (provide a brief description in terms the reader can relate to and find data about) Bubba’s operates within the vast security industry that has ex- perienced steady and significant accelerated growth, especially since the tragic events of 9/11. Business (tell me about your business) Bubba’s is a full-service provider of solutions that include a broad range of sales, installation and service of complete new security systems on the one end of the spectrum and sales, re- pair, replacement and service of existing security systems and devices such as locks, keys and safes on the other end. The company currently enjoys low overhead, operating as a mobile provider within the entire Tampa Bay area of Florida, including Hillsboro, Pinellas, Pasco, Hernando and Manatee counties. Longer term, Bubba’s expects to open at least one traditional retail store and gradually expand its service terri- tory throughout central Florida. Market Segments (tell me about the positioning of your com- pany, including niche targets) Although Bubba’s enjoys a diversified customer base, the com- pany’s focus is on commercial, industrial and government segments. This includes vertical markets such as education (from elementary through university) and medical (hospitals, surgical centers and medical offices). Because of a recent trend toward intruder shootings, places of worship have become highly interested in hardened security. This represents an op- portunity for Bubba’s. The company avoids the auto segment (lockouts) but does service the residential market, with a clear preference for larger niche jobs and architectural products rather than low-margin commodity locks and keys. Bubba’s does participate in the prof- itable transponder key niche, programming and selling new and replacement automotive keys to consumers and auto dealers. www.savta.org Minority-Owned Business (or other relevant unique status, if applicable) If Bubba’s is a minority owned business, it would be appropriate to mention this status and perhaps the company’s strategy to seek government bid work. Many government entities are required to set aside a portion (oſten 15%) of their bid work to qualified minority contractors. This has become a booming area of opportunity, especially for female-owned businesses. Marketing Communications (Marcom) Bubba’s primary messages are: Q Q A full-service locksmith and security firm offering a broad range of affordable security solutions and timely service A professional, qualified and trusted solution provider for your business and/or home security needs Bubba’s target audiences: Q Q Q Industrial: Education and medical vertical markets Q Commercial: Small and medium businesses Residential: Upscale homes, niche architectural products and homes of our business clients Places of worship: Interested in hardening their physical security systems Bubba’s passive marcom delivery methods: Q Q Q Word-of-mouth referrals (earned over time) from satisfied customers Tri-fold “take ones” and brochures distributed at events such as home shows A company website that offers helpful security hints, orga- nized by end user type Q Use of social media such as Facebook, etc. Bubba’s active marcom delivery methods: Q Trained company sales force participation at relevant in- dustry events such as trade shows and related follow-up on leads and prospects Q Q Q Programs that encourage satisfied customers to generate very positive online reviews Tender of competitive bids, especially for industrial and government jobs Targeted reach-out advertising campaigns and promotional programs Q Security seminars for law enforcement May/June 2021 | SAFE & VAULT TECHNOLOGY 11